It’s that time of year again, when folks try to figure out where they’ll go for Thanksgiving, who’ll make the turkey, and what football games will be watched.
No matter what you think about Thanksgiving or its origins (and, by the way, there are lots of “myths” about how Thanksgiving began, and Martin Kelly who writes for the American History section of About.com, does a good job of running down the history of the holiday), it’s a holiday to gather with family and friends, at least try to be thankful, eat lots of food and get a day off from work.
This year, however, our consumer culture seems to have gotten way out of hand with the announcement by many retailers that they will open on Thanksgiving Day with the promise of “super holiday sales,” and “just giving consumers what they want” with employees who are “excited” about working on Thanksgiving. Really? Forget Black Friday; we now have Black Thursday.
Not only does opening on Thanksgiving potentially change the meaning of the day from one of camaraderie and celebration to pure consumerism, but it also means that many people will have to work on one of the few days of the year when commerce – at least retail – comes to a blessed halt.
Of course, the true reason why some retailers want to open on Thanksgiving can be found in the numbers – the financial numbers, that is.
In staying open over the Thanksgiving holiday, retailers are just giving customers what they want.
As the inevitable holiday shopping creep spreads to Thanksgiving Day, stores that plan to open on the holiday, including Kmart (SHLD), Walmart (WMT), Target (TGT) and Best Buy (BBY), say they’re merely responding to consumers who would be shopping online if they didn’t have the option to hit the stores. That’s part of it, no doubt, but an examination of retailers’ financial numbers reveals another reason: Many of them are underperforming, and desperate for every dollar of sales. And virtually all those stores will be open on Thanksgiving.
Newman shows us this chart that breaks down revenue growth and sales from some of the major retailers. Pay special attention to the last column:
Retailers in green have seen profit and earnings grow; those in yellow have stayed level, and the ones in orange have seen a decrease.
But, as you can imagine, this particular manifestation of consumerism, at least for a large portion of Americans, has broken the proverbial camel’s back and they are, literally, not buying it.
Many companies that are opening on Thanksgiving have explained that employeesto work holiday shifts and to earn some extra pay. However, that’s rarely the full story. At Kmart, managers are reportedly denying requests for time off for Thanksgiving shifts that being at 6 a.m., even though the company claims this isn’t company policy.
Meanwhile, part-time retail workers struggle with too few shifts on wages that pay well below a living wage, forcing them to work the holiday because they are already underpaid.
Even if they did have a choice, one in four workers do not receive any paid vacation time because the U.S. is alone in not mandating paid sick days, vacation, or holidays.
And Americans are, in fact, pushing back and pressuring retailers to close. One example,:
This year, hundreds of malls will open for holiday shopping on Thanksgiving Day, the new norm in American retail. The owner of those malls, Simon Property Group, is facing consumer backlash for encouraging stores to deny workers their holidays and feeding a 26-hour shopping frenzy.
Employees at Simon malls across the country are fighting the holiday encroachment, too. Eight petitions on Change.org ask Simon stores to change their hours on Thanksgiving Day. Amber Baumgart, a worker at a Wisconsin Simon mall, began the largest one. Now signed by more than 21,000 people, Baumgart’s petition argues the six employees at her small store have no choice but to work 12 hour shifts that day.
I don’t know about you, but I’ll be signing Amber Baumgart’s petition. Enough is enough.