Sunday, the NY Times reported that one of the world’s largest pr agencies, Burson-Marsteller, is “re-positioning” itself to, in effect, take better advantage of social media. As part of this effort, the firm is having its younger members “reverse mentor” the older ones. In a nutshell – they have finally realized that the world is changing, in large part due to the omnipresent internet and shifting consumer needs and demands, and that they’d better adjust, and quick.
They’re not the first firm to do this. Although we here at LCG really don’t follow “trends,” especially those set by mega-corporate firms like Burson-Marsteller, it is significant that they have decided to create a whole new public campaign around this idea.
What they are planning to do is what smaller firms – like us – having been trying to do all along. It’s strategic integration, and we do it all the time.
The fact that we are small has really helped us. We are more able to adjust to client needs, and we use whatever tools are available including, especially these day, social media. And since our clients are mostly non-profits whose fortunes rise and fall along with the economy, we’re used to finding new ways to get the message out, no matter what.
As a matter of fact, we’re happy to announce that, just this September, we hired Steve Pritchard as our social media manager specifically to make sure that LCG and all of our clients have a consistent social media presence. You can read his short – and funny – bio here.
Please do follow LCG – and all of our clients – on social media. We really like the response that we’re getting to our increased use of twitter. And if you follow us, we promise to follow you back.