Our Philosophy

New York is still the media capital of the US.

So why use LCG? What makes us so different?

First, we specialize in doing work only for progressive activist groups, non-profits, labor unions and small businesses.

Secondly, it’s our approach.  We believe in strategic integrated communications.

We sit down with all potential clients and work with them, first and foremost, to design a communications plan that will help meet specific goals.  We then choose the communications and media tools we think will work best.  A plan might include “traditional” public relations, some advertising, events – whatever is needed. Each and every client’s plan is different.  There are no templated plans and rubber stamp ideas. That’s what makes it strategic.

We are also able to offer our clients a full range of services.  That’s where the “integrated” part comes in.  Instead of hiring an ad firm, a public relations firm, a TV and radio production firm, we do it all from here, one place.  It makes it easier to coordinate the work and to make it all feel and look seamless. 

And because we don’t waste our clients’ money on a fancy Manhattan office and address, we’re able to keep our costs down, and give more service directly to our clients.  In this way, we’ve been able to help a number of local and grassroots organizations get their messages out for the first time.